Did Architecture... Looking into Immersive Design

Hi everyone. I'm a 4th-year architecture student. Did some internships, seems to be like a good career to fall into. I took an Immersive Design studio for fun this year and I am falling in love with it. It's all the technical and artistic aspects of architecture as ART and immersion, and less construction administration headaches I had to deal with in my internships. Anyone work in immersive design? Anyone had a similar path? I'm going to talk to my instructor more about career paths, but I am curious about what you guys have done. My school has one of the best immersive design programs in the country due to its brand-new building, amenities and technology available to in miniscule number of students in the new program. Considering a master's degree in it.