Does AI make everything perfect and boring? And what if Apple is right?

Maybe I am wrong, but I have had this obsession on my mind for days. All this AI perfection, easy and fast for anyone, risks severely devaluing the final product. In the end, we will find ourselves overwhelmed by identical stuff, featuring the exact same style and the exact same fake perfection. Looking more practically at the issue, when a powerful tool becomes accessible to everyone, quantity explodes while quality flattens out. Anyone can churn out perfect images or videos in three seconds, but precisely because of that, perfection is no longer a value and simply becomes a deadly bore. When everything seems to come out of the same digital mold, you end up looking for the error, the smudge, something that makes you feel there is a real person behind it. That is why I believe there is going to be a major shift in direction. A company that wants to stand out will no longer be able to blindly rely on automated generation, otherwise it will just become an exact clone of its competitors. The turning point will be to focus on something much more human, thoughtful, and imperfect. If someone thinks that simply having the idea or choosing to use stop motion, like Apple did for the new Mac mini M6, is enough to get the exact same result, well, that is precisely the point to reflect on, and thanks to Apple I am starting to understand it. It is not the technique itself that makes the difference, but the signature of the real artist, which turns that choice into a fundamental added value for brand communication. It is proof that physical matter and human work are becoming the true luxury, the only way to beat the standardized, soulless commercial product. I do not have the answer in hand, but this is a reflection I wanted to share and discuss with you. Do I advertise cheaply or do I stand out like Apple?

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