When Inbound Sells Itself

Jeanne DeWitt Grosser, COO of Vercel, reports 90% automation of inbound sales development, a support agent handling 93% of cases, a 32x ROI on the sales development agent, & a total annual infrastructure bill in the single-digit thousands. Vercel took its inbound SDR team from 10 to 1.25. The bottleneck is not the model, it is the codified workflow.