Benfica, Adidas Extend Sponsorship Partnership Through 2033

Portuguese football team Benfica and Adidas AG have reached an agreement to extend their sponsorship deal through 2033.

The six-year extension also gives Adidas naming rights to Benfica’s training and development center, which will be renamed the Adidas Benfica Campus, the club and the sportswear company said in a joint statement Monday. The two sides didn’t disclose the value of the agreement.

Adidas has supplied Benfica’s kits continuously since the 1997-98 season. The new deal will cover the Lisbon-based club’s official kits and follows the launch of Benfica’s 2026-27 shirts, which mark the 20th anniversary of the training campus.

Benfica is among Portuguese clubs that have attracted growing interest from foreign investors. Lenore Sports Partners, a US-based investment group, acquired a 5.24% stake last year.

Earlier this year, US investor Tim Leiweke sought to buy a 16.4% stake but walked away after Benfica raised concerns over his investments in other European teams.

Founded in 1904, Benfica is one of Portugal’s “Big Three” clubs, alongside FC Porto and Sporting CP. It plays in the country’s largest stadium and is known for having a strong youth academy.