Goodwill Hunting: Consoles’ brand value and loyalty is being tested | Opinion

There’s a really important piece of context that looms behind every decision, every announcement, and every news story about PlayStation or Xbox at the moment. It’s a ticking clock; a countdown to the moment when Sony and Microsoft are going to have to start talking about their next-generation hardware – and begin the process of convincing the world that an almost certainly astronomical price point isn’t a deal-breaker.