Meta Launches Its First Consumer AI Agent ‘Muse’

Meta Platforms unveiled Muse, its first consumer-facing AI agent, giving users an AI assistant designed to carry out tasks on their behalf across the web.

In a Threads post Tuesday announcing the product, CEO Mark Zuckerberg described Muse as a personal agent that “understands your goals and works 24/7 to get things done for you.” Meta is making Muse available for free with usage of up to 100 million tokens per week. Two paid tiers, priced at $20 and $100 a month, will offer users higher usage limits.

Muse was developed internally under the codename Hatch and has been tested extensively by Meta employees. Those tests uncovered some key AI safety and alignment concerns, including cases in which the agent took actions without permission and exposed sensitive information. Meta has spent months addressing these issues as it works to give Muse enough access to act effectively while limiting the risk of harmful mistakes.

The Information reported last month that Meta was preparing to release the consumer agent in late August or early September. Internal documents also indicated that Meta had previously considered charging up to $200 a month for a premium version with higher usage limits.

Muse is designed to interact with online services and websites including DoorDash, Etsy, Reddit, Yelp and Outlook, allowing it to perform actions on users’ behalf, such as placing online shopping orders. “For sensitive actions like purchases or sending emails, Muse checks with you first,” Zuckerberg wrote in a post on X. The Information also reported last week that the agent would require user permission before carrying out sensitive actions.

However, in a blog post accompanying the announcement, Meta acknowledged that “Muse isn’t immune to attack,” warning that the agent remains susceptible to prompt injection, a security challenge facing AI agents across the industry.