Can you describe your startup in one line "I will not promote"

I recently read somewhere that if you can’t explain what your startup does in one sentence, you’re doing something wrong. There are 2 reasons why: (i) you haven’t done nearly enough positioning work (ii) you don’t know your product as well as you should. And honestly, it feels right because a huge part of the early startup journey is convincing others: investors, advisors, employees, even your potential co-founder. You don’t need them to understand every nuance. But if they can’t get the gist of what you’re doing from a simple explanation, you’re making the sell 10x harder than it should be. Here are some startups that have a clear one-liner, at least inferred from their marketing: Corgi - Insurance for startups Rho - Banking for startups WorkHero - AI + human taking over HVAC back offices Profound - AI marketing for answer engines Ramp - Corporate card + expense management Retool - Software for building internal tools So your startup might be complicated, but it's still your job to make the explanation simple. So can you explain what your startup does in 1 line?