What is the reason people still choose to use DeepSeek after its price increase?

What is the reason people continue to use DeepSeek even after the price hike? Personally, I have high usage requirements, so the "DeepSeek + Ollama PRO" legacy plan is the only option that fits within a $20 budget; however, many people I know have switched to GPT. I’m curious to hear the reasons why others are sticking with DeepSeek.