Google Ads Remedies

Ryan Whitwam:

A US federal judge has sided with Google, ruling that the company will not have to sell its online advertising exchange (previously known as AdX). The US Department of Justice (DOJ) sought this remedy in the long-running ad tech antitrust trial, which Google lost in 2025. However, the remedies imposed upon Google for that loss are shaping up to be minimal. While divesting the ad exchange would have been the most serious penalty, the government also asked for fines and court-ordered changes to Google’s business practices. It’s likely that the DOJ will get a lot of that, but we don’t know the specifics yet. Judge Leonie Brinkema has sealed the order for 14 days, giving the parties a chance to request redactions. After all these years of hearings, appeals, and decisions, Google’s market power will remain largely unchanged going forward.

Previously:

• Google and Epic Cancel Settlement, Third-Party App Stores
• Google Search Remedies
• AI and Google Search Volume in Safari
• DOJ Wins Google Ads Antitrust Case