BBC Philharmonic Orhestra 2025/26

Contributed by Paul Clark


Source: alphabetstudio.co License: All Rights Reserved.

The BBC Philharmonic Orchestra has, for over a century, enthralled audiences with its vibrant energy, virtuosity, and unmistakable sound. Our collaboration with the talented BBC team focused on developing a fresh, distinctive brand evolution and season campaign, presenting the Orchestra to the UK and beyond. The 2025/26 season marks a bold new chapter in the Orchestra’s visual communications.

At the heart of the campaign is colloquial language. Selected members of the Orchestra were asked to nominate three things that moved them, made them happy, or gave them pause to reflect — the things that define them. From Siberian cats to heavy metal, the players shared content that was authentic, curious, and deeply relatable.

The colour palette was refined to three core tones, and the photographic art direction centred on capturing honest, characterful portraits by Drew Forsyth in familiar, relevant environments. A “come as you are” styling approach ensured the imagery felt approachable and real. The font choice reflected the brand mark and provided sense of formality even though the content is relatable and colloquial.

Source: alphabetstudio.co License: All Rights Reserved.


Source: alphabetstudio.co License: All Rights Reserved.


Source: alphabetstudio.co License: All Rights Reserved.


Source: alphabetstudio.co License: All Rights Reserved.


Source: alphabetstudio.co License: All Rights Reserved.

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