Fox Racing social media campaign

Contributed by Jonas Pelzer


Source: www.instagram.com Fox Racing. License: All Rights Reserved.

Scope is used across Fox Racing’s social media campaign promoting their recent Flexair collection, appearing across Fox MTB and Fox Racing’s Instagram, Facebook, TikTok, and YouTube channels. The typeface appears in a series of posts using a prominent, poster-like display style, exclusively set in all caps.

The typography features phrases including “MORE AGAIN”, “THE PURSUIT OF SPEED” and “BECAUSE A LITTLE BETTER, EVERY TIME, ADDS UP”.

A video post featuring Fox athletes Anna Newkirk and Asa Vermette further uses Scope for a numerical animation and additional typographic elements.

Source: www.instagram.com Fox Racing. License: All Rights Reserved.


Source: www.instagram.com Fox Racing. License: All Rights Reserved.


Source: www.instagram.com Fox Racing. License: All Rights Reserved.


Source: www.instagram.com Fox Racing. License: All Rights Reserved.


Source: www.instagram.com Fox Racing. License: All Rights Reserved.


Source: www.instagram.com Fox Racing. License: All Rights Reserved.


Source: www.instagram.com Fox Racing. License: All Rights Reserved.

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