GPU Prices Jump 15% in a Month, With GeForce Cards Taking the Biggest Hit

Graphics card prices have increased significantly over the past month. According to a survey covering 10 countries, the average rise is 15%, with GeForce cards seeing the largest increases.

GeForce GPUs are up 19% month over month, while Radeon cards rose 11%, not counting the new RX 9070 GRE. These increases have reached retail shelves, with some models now selling for 40 to 50% above their intended MSRP. The RTX 5090 stands out, priced at 136% above MSRP across the surveyed regions and approaching $5,000 in the US.

The prices shown are for the lowest in-stock model available in each region, not an average. Premium models are typically more expensive.

How the Prices Were Collected And Entry-Level GeForce Increases

We tracked prices in 10 countries, always using the lowest available price for an in-stock model in each region instead of an average. Each listing is checked to confirm the card is actually available at that price, using price comparison sites.

This usually means the prices reflect base models, not premium versions such as the Asus ROG Strix or Gigabyte Windforce. The survey compares prices from July and August to those in February, as some models had been trending down earlier in 2026.

The RTX 5050 held steady for several months but has now increased in price in most regions, with India seeing the biggest jump. In the US, it is no longer available at MSRP and now costs about $50 more. Across all regions, the card is 14% more expensive than in July and 19% higher than in February.

The situation is worse for the RTX 5060. Its intended price is $300, but the cheapest available cards in the US are now around $450, which is 51% above MSRP.

Prices are up 32% month over month in the US, with similar increases in India, Poland, and the Netherlands. Overall, the RTX 5060 is 23% more expensive than it was in July.

RTX 5060 Ti, RTX 5070, and RTX 5070 Ti Price Increases

The RTX 5060 Ti 8GB stayed near its MSRP for some time but saw a sharp increase in August. It now sells for about $500 in the US, which is close to the price of the RTX 5070. The card is 24% more expensive than last month and 13% higher than in February, putting it 14% above MSRP globally.

The 16GB version now costs over $700, which is close to the MSRP of the RTX 5070 Ti. Its price is up 22% month over month and 27% higher than in February.

In the US, it is 70% above MSRP and 53% above globally, making it the second most overpriced card after the RTX 5090. This highlights the impact of memory pricing, as buyers are now paying about 50% more for 16GB of VRAM compared to 8GB at this level, and up to 62% more in some regions.

The RTX 5070 increased by 20% on average over the past month and is now 19% more expensive than in February, sitting 31% above its global MSRP. These increases have narrowed the price gap with the RTX 5060 Ti 16GB, reducing the difference from $120 at MSRP to just $70 in the US.

The RTX 5070 Ti is up 17% month over month and 14% higher than in February, although most of its price increases happened earlier in the year. On average, it is 44% above MSRP, making it the third most overpriced GPU.

High-End GeForce Spikes and Slower Radeon Price Increases

The RTX 5080 has risen 15% on average, with the US seeing the largest increase at 24%. It is now 8% more expensive than in February, and sits 38% above MSRP globally and 55% above in the US.

The RTX 5090 continues to rise in price, up another 20% over the past month and now 41% higher than in February. This is the largest six-month increase among all tracked cards.

In the US, it is selling for nearly $5,000, which is 145% above MSRP, and 136% above globally. At this price, the RTX 5090 is hard to consider a gaming card, as its cost is now driven by AI performance and 32GB of memory, putting it in workstation territory.

Radeon prices are also increasing, though not as sharply as GeForce. The RX 9060 XT 8GB saw the biggest jump among Radeon cards between July and August, rising 16% on average and now sitting 26% above global MSRP. The 16GB version went up 8% and is now 28% above MSRP.

The RX 9070 has been one of the most stable cards, up just 8% on average and 5% higher than in February, now sitting 13% above MSRP. It is one of the best-priced cards currently available at just over $600.

The RX 9070 XT increased by 12% and is now 21% above MSRP. Since it is 16% more expensive than the RX 9070 but only about 12% faster, the RX 9070 offers slightly better value.

Intel Battlemage Supply Issues And The Memory Pricing Effect

Intel's Arc B570 is becoming harder to find, with only one or two listings available in most cases. Its price is up 12% since July and 22% since February, but it is still among the cheapest GPUs on the market. The Arc B580 is easier to find, up 7% since July and 14% since February, now 25% above MSRP but still competitive at the lower end.

GeForce pricing is now closely tied to VRAM capacity. In the US, the RTX 5070 Ti and RTX 5060 Ti 16GB are about $300 above their launch prices, the 12GB RTX 5070 is up $250, and the 8GB RTX 5060 and 5060 Ti are $120 to $150 higher.

If memory prices tripled, 16GB Nvidia GPUs would rise by at least $250 and 12GB models by about $200, which matches what is happening now.

AMD has avoided the worst of the price increases so far, partly because it uses GDDR6 instead of GDDR7 and has different profit margins. Still, its 16GB Radeon models are $100 to $150 above MSRP.

It is expected that Radeon prices will keep rising through the rest of 2026. The PS5, which uses 16GB of GDDR6, has also gone up by $150 since mid-2025.

What Buyers Should Consider And What Comes Next

For anyone weighing a GPU purchase amid the increases:

1. Compare against MSRP and February pricing, since some increases return cards to earlier levels while others push into new highs.
2. Favor Radeon at most tiers, since we found GeForce cards to be significantly worse value, with the RTX 5070 Ti now 50% more expensive than the RX 9070 XT.
3. Consider the RX 9070 specifically, which is rated as one of the best current-value cards at a little over $600.
4. Note that value gaps vary by region, so local pricing should be checked before buying.

A 15% average price increase was found across all models and regions compared to a month ago, with GeForce up 19% and Radeon up 11%. On average, the market is now priced 28% above launch MSRP, not counting the RTX 5090. There is no sign that prices will return to previous levels soon.

It is expected that Radeon prices will rise later in 2026, which could narrow the current value gap. For now, if you are buying a GPU, Radeon remains the better option.

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