Meta Plans to Launch ‘Hatch’ AI Agent Platform in Coming Weeks

Meta Platforms plans to launch its consumer version of the OpenClaw AI agent, dubbed Hatch internally, as soon as the next several weeks and is targeting October for its latest AI model, called Watermelon, according to internal documents reviewed by The Information.

Hatch is part of Meta Chief Executive Mark Zuckerberg’s ambitions to monetize the company’s enormous AI investments and diversify its revenue streams beyond advertising. Meta has considered a tiered pricing system, as The Information previously reported, including charging up to $199.99 for a premium monthly subscription for the product that would include higher usage limits.

Hatch has been trained to access websites such as DoorDash, Etsy, Reddit, Yelp and Outlook. Based on early prototypes, it will have a customizable dashboard that displays tools or skills created by the agents, such as a fitness tracker or creating a travel itinerary. The documents said Hatch’s release is targeted for late August or early September.

Meta is also gearing to release a platform on WhatsApp that would allow users to integrate other AI agents and chat with them through the messaging service, with a rollout to a smaller group of users aimed for as soon as this week.

A spokesperson for Meta declined to comment.

Meta has accelerated the pace of its AI model releases in recent months as it seeks to close the gap with rivals including OpenAI and Anthropic. The company unveiled Muse Spark, its first model from Meta Superintelligence Labs, in April, describing it as a multimodal reasoning model designed for tool use and operating multiple agents.

Meta followed in July with Muse Spark 1.1, an upgraded version focused on coding, computer use and other agentic tasks. And in August it released Muse Spark 1.2 alongside Muse Code, a coding agent designed to handle software-engineering tasks. The releases represent a more aggressive push into the kinds of coding and agentic capabilities that have become a major battleground for OpenAI and Anthropic.

It couldn’t be learned if Watermelon will be released as part of the Muse family of models, or if it will launch as a standalone model.

At the same time, Meta has renewed its commitment to open-source AI. Earlier this month, the company also unveiled Muse Glimmer, a relatively small open model, while CEO Mark Zuckerberg published an essay arguing for broader access to open-source AI. The company also said it would release an open-weight version of Muse Spark 1.2.

The moves come as Meta pursues a dual strategy: rapidly developing proprietary models and agents that can compete with closed models from OpenAI and Anthropic, while continuing to offer open source models.