Apple plans retail store overhauls for new home devices and eyes iPhone price increases

Apple is preparing significant changes to its retail stores this fall to accommodate a range of new home products, while also considering price hikes for its upcoming iPhone models next month, Bloomberg News‘ Mark Gurman reports.

According to reporting, the company’s retail teams are reorganizing sections of the “Avenues,” the perimeter walls in newer Apple Stores that typically display accessories such as the HomePod, Apple TV, AirPods, Beats, and third-party items. The updates include rearranging parts of these areas and adding accessory bays to better showcase incoming devices.

Apple is already planning an upgraded Apple TV set-top box and a refreshed HomePod mini for this timeframe. The scale of the store modifications, however, points to something larger: the long-anticipated smart home hub with a display, Gurman reports. These changes appear too extensive to support only routine updates to existing products, suggesting dedicated space will be needed for customers to experience the new hub and how it fits into a broader home setup.

Notably, Gurman also reports that Apple is also eyeing price increases for the iPhone models expected to be updated next month.

MacDailyNews Take: With a slew of new and updated products expect to arrive soon, it make sense that Apple Retail Stores will reuqire some reconfiguration.

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[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

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