Strategy Finds the Cure for What Ails It—a Bitcoin Boom

Strategy co-founder Michael Saylor at the Bitcoin 2025 conference in Las Vegas. (Ronda Churchill/Bloomberg)

Key Points

• Strategy shares jumped, driven by a surge in cryptocurrency prices.
• The stock was on track for a 32% gain since Tuesday’s close, marking its best three-day stretch since November 2024.
• Strategy owned 840,447 Bitcoin as of Sunday, putting its big cryptocurrency bet back in the green with a valuation of $65.04 billion.

Strategy was soaring again thanks to the ongoing surge in cryptocurrency prices, which has given the Bitcoin investor’s stock a much-needed boost in recent days.

Shares jumped 9.1% to $122.64 in early trading on Friday. The S&P 500 was 0.3% higher as investors got over the worst of their worries about a recent rally in bond yields.

Strategy’s variable-rate preferred stock, which trades under the ticker STRC, ticked up 0.5% to $95.76. The company issues preferreds to raise low-cost capital for its Bitcoin purchases.

The variable monthly dividend is designed to anchor the stock near its $100 par value, though STRC has dropped as low as $70 this year as investors demanded a higher risk premium to fund the crypto acquisitions.

Created with Highcharts 9.0.1StrategySource: FactSet

Created with Highcharts 9.0.1Aug. 11Aug. 219095100105110115120$125

Strategy has finally shown some signs of life this week, clawing back some of its losses from a dismal first half of 2026. Friday’s gains put it on track for a 32% gain since Tuesday’s close, which would be good enough for its best three-day stretch since November 2024.

Bitcoin’s best week in more than two years has boosted shares. The token rallied after President Donald Trump held a White House meeting of crypto executives and called for Congress to pass the Clarity Act.

Strategy is best known for its massive stockpile of the crypto—as of Sunday, it owned 840,447 Bitcoin. It has paid $63.36 billion to acquire the holding, which was valued at $65.04 billion as of Friday, with Bitcoin trading at $77,391.

That means Strategy’s big crypto bet is finally back in the green.

Write to George Glover at george.glover@dowjones.com

Copyright ©2026 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8