Building for the EU ESG market from India. How do you get your first 10 B2B leads across borders? I will not promote.

I'm an Indian founder building a data intelligence tool focused on European ESG compliance (specifically CSRD/ESRS workflows). ​The core problem we solve is the manual grunt work: sustainability teams burning hours digging through 800+ page reports just to find specific disclosures or metrics, where every number needs to be 100% traceable back to the source page/table. ​Product-wise, the engine works, and we have clear pricing/credits locked down. But cross-border GTM is where I'm hitting a wall. Selling B2B from India into Europe comes with obvious trust, compliance, and timezone hurdles. ​For anyone selling B2B into the EU (especially in ESG/compliance): ​Where did you find your first early conversations—cold outbound on LinkedIn, specialized communities, or channel partners/consultancies? ​How did you handle the trust barrier of being an offshore founder in a highly regulated EU space? ​Would love candid advice or teardowns.

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