A More Ergonomic Baby-Carrying Sling

This Dual Support Hip Seat Carrier aims to make toting a tot easier for parents.

Created by South Korean baby products company Konny, it's designed to mimic the way a parent naturally holds their child, while reducing back strain and fatigue.

The baby's weight is supported in a dual sling, and the weight is transferred to the carrier's shoulder via a broad strap attached to a beefy YKK buckle.

It folds up into a slim purse form when not in use.

These run $60, and draw rave reviews online.