Mobile app design: Clutter free using 1% prominence.

By now, it's no secret that making mobile products has a unique set of design challenges. All companies and individuals making mobile products struggle with this. Finding the right balance between power and ease of use on a 3" - 4" screen is hard. It really all boils down to the natural rule of features: More features => harder to understand, more useful. Fewer features => easier to understand, less useful. So if you just add more features, without applying careful thinking about the whole experience and especially the experience for new users, you'll inevitably make a complicated product.