BMW Spider-Man in-car advertising
Moved refs to inside quotes; removed category as it's auto-populated by the cargo info; wikified mentions of company and incident; misc.
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| On July 27, 2026, BMW began delivering a '''full-screen ''Spider-Man: Brand New Day'' movie advertisement''' to the dashboard Control Display (the car's main center screen) of customer [[BMW]] vehicles, placing a branded third-party advertisement in cars their owners had already bought. The advertisement appears as a banner at car startup that the driver clicks to play a full-screen animation with backing music and an ambient-lighting light show, and it has been available in '''more than 70 markets''' since July 27, 2026, scheduled to run through August 10, 2026, on suitably equipped vehicles running BMW Operating System 7, 8, 8.5, 9, or OS X built after July 2020. As recently as December 2023, BMW's connected-company senior vice president Stephan Durach had stated on record that the company '''would not sell in-car screen space to play a commercial''', calling the car ''a private space.'' BMW described the animation to The Autopian as part of a ''broader brand partnership with the film,'' the automotive slice of a Sony Pictures promotional campaign that Deadline valued at a record $309 million in worldwide media value. | On July 27, 2026, BMW began delivering a '''full-screen ''Spider-Man: Brand New Day'' movie advertisement''' to the dashboard Control Display (the car's main center screen) of customer [[BMW]] vehicles, placing a branded third-party advertisement in cars their owners had already bought. The advertisement appears as a banner at car startup that the driver clicks to play a full-screen animation with backing music and an… | ||
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