Miss your CD collection? This wall-mounted display for Spotify and Apple Music promises to bring back its ‘feeling of connection’ — but its maker insists he doesn’t want to kill off physical media




Growing up music-obsessed, my household CD collection was substantial. Along with my own music, it was largely made up of albums my parents had accumulated separately. Like a library filled with books, it unlocked an educational portal on all things music and ignited my respect for the album.
And yes, I use the best music streaming services to satisfy my daily music needs, but I’m still an album-listener, and I haven’t left physical music out of my consumption habits. That said, I’ve always imagined what it would be like to bring the nostalgia of CD-browsing into the digital era. Thankfully, Ricardo Amorim is doing just that with his start-up company Spine Music.
Launching on Kickstarter this fall, Amorim’s inaugural product is the Spine display, a digital music display you can connect to your Spotify, Apple Music, and Tidal account. But what’s impressive about Spine is that it displays all of your saved albums as if they were a CD collection, which you can browse and play through headphones and speakers.
For a company that’s so new, Amorim’s mission is tunnel vision: to reconnect people with music. As he awaits the launch of Spine, Amorim sat down with me to talk about his product in detail and why he thinks it will never replace physical music.
A display that's been years in the making
Images of the Spine Music display are CGI renders, and are subject to change by the time the Kickstarter campaign launches (Image credit: Spine Music)
Spine was unveiled to the world just this year, but for Amorim, it’s something he’s been thinking about for a lot longer. “The idea itself is something I've been kicking about in my head for years," he tells me. "It started off with me wanting to buy something like it, so it wasn’t like ‘this is a company I should start’; it was more ‘this is a product I need because I love streaming’."
Just two minutes into our conversation, I realized Amorim and I are quite similar. We both appreciate the accessibility and convenience of music…