Competitor tracking sounds great until you realize your startup only has 10 people and no time for it. ( I will not promote)

I run a small B2B SaaS startup with a team of 10 people and lately I’ve realised competitor analysis sounds way easier in theory than it is in reality. People always say “track your competitors closely” like it’s some simple task, but when you’re an early-stage startup founder you’re already handling product decisions, hiring, onboarding, customer calls, operations, investor updates and a hundred other things every day. Most nights I end up checking competitor websites, LinkedIn pages, pricing changes, revi