Choose Boring Technology

Let’s say every company gets about three innovation tokens. You can spend these however you want, but the supply is fixed for a long while. You might get a few more after you achieve a certain level of stability and maturity, but the general tendency is to overestimate the contents of your wallet. Clearly this model is approximate, but I think it helps.
You can replenish the tokens if you can to hire more people who brings new innovation tokens with them.