OnePlus to Exit US and Europe as Oppo Restructures, With Full Shutdown in China and India Expected by 2027

Oppo is reorganizing its smartphone division, reportedly ending sales and operations for OnePlus in the United States and Europe as soon as this week, according to a Bloomberg report cited by BetaNews.

The report also states that OnePlus plans to wind down in China and India by 2027, marking the end of the brand that launched in 2013 with competitively priced Android flagships. Additionally, Realme, another brand owned by Oppo, will exit the Chinese market.

The restructuring is linked to ongoing challenges caused by the global memory shortage, which has increased component costs across the smartphone industry.

Oppo’s Plan to Wind Down OnePlus and Realme

Bloomberg reports that OnePlus plans to start shutting down operations in the US and Europe within a few days, according to a person familiar with the matter who requested anonymity due to the private nature of the plan. This move is part of a broader restructuring at the parent company Oppo, officially known as Guangdong Oppo Mobile Telecommunications Corporation Ltd.

BetaNews states that no new OnePlus devices will be released in the US or European markets after the company's exit. The timeline for the wider shutdown in China and India has not been publicly confirmed by Oppo, and Bloomberg suggests that more details are likely to be announced in the coming weeks and months.

The restructuring also impacts Realme. Bloomberg reports that Realme will soon exit the Chinese market and shift its device sales focus to Nordic countries. Oppo will now prioritize its main market presence in Central Europe.

This three-brand restructuring will significantly reduce Oppo's global footprint. Before the changes, OnePlus, Realme, and Oppo sold products in overlapping regions, with OnePlus targeting performance enthusiasts, Realme focusing on entry-level and mid-range devices, and Oppo serving mainstream consumers.

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