The writing habit that saved my brain (and my future)

If you don’t know what to learn, start writing.

Even if you don’t want to be a “writer.”

Writing teaches you how to think, how to learn any skill fast, and how to attract an audience that supports your work, which is absolutely needed if you want to build your own business, or just do any kind of independent creative/meaningful work.

In the age of AI, thinking, learning, and distribution (getting your value in front of other people so you actually have the chance of being paid) are timeless skills. Writing allows you to practice them all while building digital leverage as a byproduct.

I never thought I would be a writer.

I don’t even look the part. I’m a big dumb meathead who fell in love with deep ideas.

By all measures, writing, as a simple morning habit, has completely changed the course of my mind and life. It has helped me articulate my thoughts, calm my mind, find opportunities outside of the traditional job market, and is the single thing that fuels the success of my work and business.

In this letter, I want to show you my system for capturing ideas and writing content worth reading, but I also want to show you why this path is more viable than ever - and why it will transform how your brain interacts with reality.

Yes, it’s that deep.

Let’s begin.

Old leverage VS new leverage: The secret to modern success

The biggest leverage is no longer capital. The biggest leverage is enterprise — the ability to run a great business. And in particular, the biggest leverage is personal brand. Having a big audience. As soon as you’ve got people paying attention to you, you have this enormous form of leverage.

– Daniel Priestley

The rules of wealth creation have fundamentally changed.

The assets that drove income in the Industrial Age (property, factories, machinery, physical goods) are being replaced by digital assets (audience, personal brand, IP, content, data, software) that are incredibly cheap to build, more scalable, harder to tax, and compound while yo…