Don’t quit at the quitting point (I will not promote)

I’m currently building a new software on the side. The product is very complete but not used. The product works. The website looks great. The onboarding is polished. A year ago, this was the finish line I was dreaming about. Yet today, I feel something unexpected: I want to quit and move on to the next idea.. Not because the product is bad. Not because the market is too small. Not because I’ve run out of ideas. I want to quit because I’m entering the hardest phase: finding customers. Building is exciting. E