Your analytics are lying to you

Alistair Davidson writes about migrating a form-heavy web application from a React SPA to a traditional server-rendered HTML-first website . The entire article is worth reading, but I want to draw attention to this bit about analytics (emphasis mine): The results? When we launched, the number of people completing the form doubled. The analytics people didn’t even know where these users were coming from. Of course, your javascript-based analytics package doesn’t see the users you are bouncing because of java