Someone named this in 2004

Last week I built a small app in a couple of hours. Not a prototype, a finished thing that does one job for a handful of people. It cost me an afternoon I would never have spent on it five years ago.

I’ve been calling this shift I2S, Ideas to Software. SaaS was the economics of building one generalized product and renting it to thousands of customers. I2S is the inverse: software generated for one specific need, cheap enough that it never has to pay for itself. We love naming things. A name makes a shift feel like it belongs to us, to right now.