The Open Web Is Shifting From An Audience Economy To A Context Economy

The open web is moving beyond identity-based systems built around audience data to context systems that understand who a person is, where they are, what surrounds them and what’s happening right now. We already know what this next stage of open web ad tech will look like. At my daughter’s recent dance studio gala, a […]

The post The Open Web Is Shifting From An Audience Economy To A Context Economy appeared first on AdExchanger.