Why do people go for monthly even though it’s way more expensive than yearly? I will not promote

For my book summary app, our monthly subscription costs $12.99. While the yearly costs $49. I would think most people would go for yearly since it’s cheaper but most people go for monthly. We have few cancellations. Can anyone explain this phenomenon to me? Is there an A/B test I can run to encourage people to go for yearly instead? submitted by /u/sumizeit [link] [comments]