I spent months solving the wrong problem. I will not promote.

We've been building a product for people running paid ads. In the beginning, we thought the biggest problem was campaign optimization. We spent a lot of time thinking about better analysis, better recommendations and how AI could improve performance. After speaking to more founders and small teams who manage ads themselves, I realised we were solving the wrong problem. Almost nobody started the conversation by asking for better optimization. Instead, they talked about peace of mind. One founder told me the