[i will not promote] Do startups actually struggle with global rewards and incentives?

I'm exploring a business opportunity and would appreciate some founder feedback. A friend of mine works for a company that provides access to thousands of digital gift cards and reward options across many countries. While learning about the industry, I noticed that many startups seem to use rewards for: User referrals Beta testing incentives Employee recognition Community engagement Survey participation This made me wonder: When a startup wants to reward users globally, how do they actually do it? Do you: B