Users Don’t Read Your Interface. They Predict It.

Understanding this one fact about human cognition will change every design decision you make from this point forward. I used to think users were ignoring my carefully written interface copy. I would spend an hour crafting clear, precise microcopy for a destructive action confirmation, testing different phrasings, checking the reading level, reviewing it with a content strategist. Then I would watch a user session recording and see someone click through the confirmation dialog in under two seconds without re