The AI tool discovery problem

I've spent the last few months researching and categorizing hundreds of AI tools.One thing that surprised me is that building AI products seems to be getting easier, while getting discovered is getting harder.
Every week, new tools launch for writing, coding, design, research, video, and automation. Yet most users end up using the same handful of products because discovering alternatives is difficult.
I've noticed that users often search for solutions to problems rather than specific products. They want to "transcribe meetings" or "generate presentations" rather than find a particular tool.
For founders building AI products:
How are you solving the discovery problem?
What's driving the most meaningful users for you today—SEO, communities, social media, partnerships, directories, or something else?