Why Most Marketing Emails Fail: It’s Usually a UX Problem

Stop Designing Emails | Start Designing Experiences — Author When people think about email design, they often focus on aesthetics. They talk about colors, illustrations, product images, or trendy layouts. While those elements matter, they are rarely the reason an email succeeds or fails. After designing marketing emails, I realized that the biggest difference between an email that gets ignored and one that gets clicks is often the user experience. People don’t read emails the way they read articles or books