The Art of the Possible

Ever since the story broke , I’ve had one overriding thought about the Hey.com App Store rejection controversy. It’s a point I’ve already tried to make on a recent episode of ATP and on Twitter . Before WWDC arrives with its own wave of Apple-related news, I’d like to take one more run at it. Here goes. Everyone wants apps that are feature-rich, easy-to-use, secure, and have good customer support. Apple, developers, and customers all agree on this. Incentives diverge slightly from here. Both Apple and devel