Apple Turnaround

I spend a lot of time thinking about what Apple should be doing differently. I wrote Apple Turnover because so many of my notions kept running into a dead end: I could no longer bring myself to believe Apple would do these things without a change in leadership. When a company is described as being “ in turnaround ,” that usually means it needs to be restored to financial health and solvency. Apple in the late 1990s was in turnaround. Apple today is one of the most successful companies in the history of the