On pink boots

🫧 Open on Bubbles We've all noticed. Pink boots — or cleats, as Americans inexplicably call them — are all the rage at the 2026 World Cup . Of the 26 players in the England squad, the Financial Times tots up, 22 have worn pink boots during the competition. There's a few reasons. First up: Much of the popularity is pragmatic. “Brands used bright pink because it creates maximum contrast against the green pitch,” explains Matt Powell, senior adviser at BCE consulting. In an era where millions of people watch g