Jason Snell Ends His Column, and 28-Year Run, at Macworld

Jason Snell, at Macworld: My first day on the job at Macworld, Apple was perilously close to going out of business. It was the fall of 1997, and Steve Jobs had returned to Apple and engineered the ejection of Gil Amelio as CEO, but there was no iMac yet, no visible turnaround in terms of products at all. Beyond the release of the iconic “Think Different” ad campaign, there was nothing. Apple’s survival hung by a thread. Steve Jobs asked everyone to trust him. At Macworld Expo , he had enlisted Bill Gates–Bi