Does this count as any traction? I will not promote

I'm working on a premium ($400) consumer hardware startup in the pet space so certainly not the easiest space to build in being consumer, hardware, and premium. The problem also requires education, but once most of the customers are educated, they're really compelled to make a change. Our product could potentially prevent vet visits (science backed, we've talked to vets as well) that are $400-$1500 though, so it's an investment and it replaces a task that is otherwise very time-consuming (80-150 hrs each ye