Outbound isn’t risky, right? Seems like the only way to grow. I will not promote

Hey guys, I wanted to discuss my current situation and see if anyone with more experience could chime in with their thoughts. Sorry for the incoming rant. I‘m the CTO of a legaltech company that sells to law firms and we are in a bit of a predicament. Our company’s current lead source is from one of our customers (let’s call him Justin) that we met playing basketball. We are able to close people he introduces us to, but haven’t yet started our own outbound outside of the occasional marketing post on LinkedI

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