Cold outreach vs free work first: what would you do if starting from zero? I will not promote

Hey guys, I recently started doing outbound emails to startup founders, mostly companies with around 1 to 50 employees. I’m a bit stuck on strategy and would love some advice. My service is helping startups create a more optimized career page, almost like a landing page for candidates. The goal is to reduce candidate drop off and increase applications from stronger candidates by building more trust upfront through better messaging, employer branding, and clarity around the role. Something similar to how Not