Why "Build vs Buy" is the Wrong Question

🫧 Open on Bubbles In big, enterprise IT departments, the question of build vs buy will often come up. A well intentioned leader will challenge a group Do we really want our talented (and expensive) engineers building this thing? This doesn't feel like our competitive advantage and there must be something off the shelf we can leverage instead. The intent of the question is good, but it lacks an important nuance. This post will describe this nuance, leveraging some very old, established ideas and my own exper