GenPage: Towards End-to-End Generative Homepage Construction at Netflix

Authors: Lequn Wang , J iangwei Pan , and Linas Baltrunas Figure 1. Autoregressive homepage generation. GenPage builds a Netflix homepage one row or entity at a time, each one conditioned on what’s already on the page and the user’s context. Introduction The Netflix homepage is the first thing users see when they open the app and the primary way they discover content to enjoy. Almost every part of it is personalized, including which rows appear, which entities show up within those rows, and how everything i