How to disable line wrap in a terminal?

I need to view large logs files using a bash shell. I was using less to open the files, but since the lines are too lengthy there is some kind of line/word wrapping going on.

Since the files are Log4J logs, and there is a pattern in the beginning of each line, having lines wrapped makes it difficult to analyze the output, so I started using less -S which chops long lines.

But now I need to use tail -f, and it also line wraps the output. Is it possible to disable line wrap in a bash shell for all the commands?

Note: there is an answer to a different question that mentions the escape sequence echo -ne '\e[?7l', but it seems to not work on bash.