Apple’s Price Increases Have Arrived

🫧 Open on Bubbles Here is a little marketing pop quiz for you: the company you work for wants to increase the prices of its products across the board urgently — and by a significant amount — because key components are suddenly more expensive . Which strategy do you choose? Wait until there is a good time, like the next product launch cycle, and swallow an unpredictable cost increase until then. Rip the bandage off immediately, knowing this will cause alarming headlines and a corresponding drop in sales that