The birth of a new role: a Storytelling Engineer. (i will not promote)

Hi all, i'm sharing something interesting i've read that i think may give some people a new approach and assist some of you (as it was for me), would love to hear your perspective and ideas around it. First, there were growth hackers. Then there were GTM engineers. But a dramatic shift happened in the tech world, and it requires a new perspective on everything - a new way to run companies. The playbook starts with the founders early on, and drills down to everyone on the team. It requires building a clan or